In-market failure rates for innovation have sat between 80% and 95% for three decades, largely untouched by the money and resource businesses have thrown at the discipline. In our experience, the problem is rarely the ideas. It’s almost always the system managing them.
Innovation failure rates have sat between 80% and 95% for three decades, largely untouched by the money and resource thrown at the discipline. For innovation to survive the existential threat it currently faces, it must front up to the performance challenge.
When competitors attack, planning a coherent response in the heat of the moment is always harder than it looks. Drawing on three very different competitive challenges from recent client work, Justin Wright explores the strategic choices available – and why the best time to plan your response is before the threat arrives.
Thinking ‘outside the box’ is overrated. In our experience, there is always a box in which you need to operate – and being consciously constrained can be a powerful positive for innovation teams. Justin Wright makes the case for restricted innovation.
