We help business leaders build the optimal growth plan: creating focus across existing brands, categories and activities, exploring new revenue streams that shape the future, and aligning leadership behind a plan the business will actually deliver.
Our approach is built on our own IP, the Stretch Zone and the STRETCH model. Together they diagnose where ambition and commitment have come apart, make the choices about where to play and where not to, and get your business into the Stretch Zone, fast.
We're increasingly seeing businesses fail to deliver on their growth goals. Most have a strategy yet 70% of strategies fail to achieve their intended objectives. McKinsey Transformation The gap between strategy and performance is widening.
We believe that the root cause is a mismatch between ambition and commitment. Ambition without commitment becomes unrealistic and quickly results in unmet expectations. Conversely, commitment without ambition can only deliver business as usual and results in missed opportunities.
When the two are aligned, businesses are in the Stretch Zone. Ambition becomes credible, commitment becomes real and performance follows. The Stretch Zone is Mangrove's own IP, born from our Stretchonomics thinking, and it applies at every level:
Businesses
A single stretching ambition that the whole leadership team is committed to delivering.
Portfolios
A clear role for every brand, product, category and channel: where to invest, where to hold and where to stop.
Markets
A market ambition the organisation will genuinely back, with the investment to match.
Brands
A clear strategy for what the brand stands for, where it can grow and how its architecture enables growth.
Typically we help our clients in:
Creating strategic clarity & focus
Getting clear on the role the business, unit or brand is here to play and where growth will come from. Cutting through competing priorities to make focused choices on where to play, where not to, and aligning leadership around a clear ambition and definition of success.
Turning strategy into committed action
Closing the gap between strategic ambition and what the business is prepared to put behind it. Aligning leadership, resources and priorities around what matters most, and translating those commitments into clear ownership and action.
Recent clients we've worked with on stretching growth challenges
The Good Growth Circle is a community for those tackling the twin challenges of sustainability and commercial reality. Join Justin and Nick as they share experiences from working with some of the world’s biggest businesses and brands.
Amazon hit their 2030 renewable energy target seven years early. Impressive – or was the target simply too low? And does any of it matter if consumers can’t follow the story? When it comes to sustainability, actions will always speak louder than words and numbers.
As leading car manufacturers drop entry-level models to hit EV targets, it raises a bigger question for every business: what does good growth actually look like? Profit, margin, unit sales and sustainability goals cannot always all be satisfied at once.
Three times this week someone has thrust their solar panel app in my face. Annoying? Yes. But it’s also a perfect real-world example of social proof in action – and a timely reminder of the irrational tools marketeers should be using to accelerate behaviour change.
This week marks the 10th anniversary of Fashion Revolution. After a decade of campaigning for greater transparency, barely half of the 250 largest fashion brands disclose their primary suppliers. The clock is ticking, consumers are watching, and the industry cannot afford another 10 years of inaction.
The world of sustainability is blurry, connected and complex – but most companies tackling it are not. Nick Pye examines why rigid silo structures are the enemy of effective sustainability strategy, and why connecting the dots between E and S is where the real opportunity lies.
Whether you need to focus your portfolio, work out where growth will come from or turn an existing strategy into results, we can help you align ambition and commitment, and get your business into the Stretch Zone.
