The Good Growth Circle is a community for those tackling the twin challenges of sustainability and commercial reality. Join Justin and Nick as they share experiences from working with some of the world’s biggest businesses and brands.
Amazon hit their 2030 renewable energy target seven years early. Impressive – or was the target simply too low? And does any of it matter if consumers can’t follow the story? When it comes to sustainability, actions will always speak louder than words and numbers.
As leading car manufacturers drop entry-level models to hit EV targets, it raises a bigger question for every business: what does good growth actually look like? Profit, margin, unit sales and sustainability goals cannot always all be satisfied at once.
Three times this week someone has thrust their solar panel app in my face. Annoying? Yes. But it’s also a perfect real-world example of social proof in action – and a timely reminder of the irrational tools marketeers should be using to accelerate behaviour change.
This week marks the 10th anniversary of Fashion Revolution. After a decade of campaigning for greater transparency, barely half of the 250 largest fashion brands disclose their primary suppliers. The clock is ticking, consumers are watching, and the industry cannot afford another 10 years of inaction.
The world of sustainability is blurry, connected and complex – but most companies tackling it are not. Nick Pye examines why rigid silo structures are the enemy of effective sustainability strategy, and why connecting the dots between E and S is where the real opportunity lies.
Not all sustainability activities are born equal – some drive real impact, others make for a great brand story, and a precious few do both. Nick Pye explains how to prioritise your sustainability initiatives when resources are under pressure.
Across many sectors, we’re seeing a shift from sustainability start-up to scale-up – and it comes with new challenges. Nick Pye reflects on the growing pains of scaling sustainability, and the three interventions that are helping businesses navigate the transition.
More and more businesses are commissioning separate growth strategies and sustainability strategies. Nick Pye argues this makes no sense – and that a single, connected view of strategy is the only way to stop financial urgency crowding out sustainability progress.
