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June 15, 2026 Admin

Why ongoing innovation failure rates demand the discipline of Performance Innovation

For the 30 years I’ve worked in innovation, claimed failure rates have remained remarkably high – anywhere between 80% and 95% depending on which data source you trust most. Critically, these are in-market failure rates, not ‘in-process’ failure rates, which, let’s be honest, should be reframed from failures to lessons learned.