We Unlock Stretching
Growth
By Driving
Performance
In Innovation,
Strategy & Teams

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MANGROVE BACKED


SMEs


"I was intrigued by your seeming ability to see tangents and lateral business opportunities, something I was struggling with in a somewhat linear industry. I came away from every meeting buzzing with ideas - the strategic advice you offer is unlike anything I can compare with."

CEO / Founder Entrepreneur

Insights

Our latest thinking

July 8, 2026 Justin Wright

Innovation isn’t broken. Your Innovation Engine is.

In-market failure rates for innovation have sat between 80% and 95% for three decades, largely untouched by the money and resource businesses have thrown at the discipline. In our experience, the problem is rarely the ideas. It’s almost always the system managing them.

December 6, 2024 Justin Wright

Even in sustainability, the consumer remains king

In a world of rapidly accelerating sustainability legislation, we’ve been reminded that it’s still the consumer who holds most of the cards. Recent events in dairy and automotive show what happens when brands push change faster than consumers are willing to follow.

September 27, 2024 Justin Wright

Confusing needs & wants: bad news for sustainability

Apple’s annual iPhone launch cycle is a masterclass in confusing consumer wants with consumer needs. Their latest Product Environmental Report looks good on paper, but it completely ignores the environmental cost of the cycle itself.

September 20, 2024 Justin Wright

The Perils of Benchmarking

Benchmarking is rarely an uplifting experience. But this week we were reminded of something more specific: how easy it is to draw completely the wrong conclusions when you’re not comparing apples with apples.

If your business should be growing faster,
we should probably talk.