Our proprietary framework for stretching growth, built on 7 drivers that move individuals, teams and businesses into the Stretch Zone.
In 2017 we wrote a book on success and performance which produced our Stretchonomics framework. Written by Mangrove founders Nick Pye and Justin Wright, it explores the art and science of what it takes for individuals, teams and organisations to perform at their very best.
This framework underpins all of our thinking, and everything we do with our clients.
A business or team needs to be in the Stretch Zone to perform at its best. This requires an alignment of ambition and commitment, pushing beyond the Comfort Zone without tipping into unmet expectations or atrophy.
Mangrove's role is to diagnose where a business sits and create the conditions to move, and stay, in the Stretch Zone.
Our research and experience shows that a combination of 7 factors are responsible for getting individuals, teams or businesses into the Stretch Zone.
The 7 drivers of STRETCH provide a framework for identifying strengths to leverage and challenges to address.
The Good Growth Circle is a community for those tackling the twin challenges of sustainability and commercial reality. Join Justin and Nick as they share experiences from working with some of the world’s biggest businesses and brands.
Amazon hit their 2030 renewable energy target seven years early. Impressive – or was the target simply too low? And does any of it matter if consumers can’t follow the story? When it comes to sustainability, actions will always speak louder than words and numbers.
As leading car manufacturers drop entry-level models to hit EV targets, it raises a bigger question for every business: what does good growth actually look like? Profit, margin, unit sales and sustainability goals cannot always all be satisfied at once.
Three times this week someone has thrust their solar panel app in my face. Annoying? Yes. But it’s also a perfect real-world example of social proof in action – and a timely reminder of the irrational tools marketeers should be using to accelerate behaviour change.
This week marks the 10th anniversary of Fashion Revolution. After a decade of campaigning for greater transparency, barely half of the 250 largest fashion brands disclose their primary suppliers. The clock is ticking, consumers are watching, and the industry cannot afford another 10 years of inaction.
The world of sustainability is blurry, connected and complex – but most companies tackling it are not. Nick Pye examines why rigid silo structures are the enemy of effective sustainability strategy, and why connecting the dots between E and S is where the real opportunity lies.
Talk to us about applying the Stretchonomics framework to your business.
Let's Talk
